Celebrating 35 Years of Telbix
A Legacy Driven by Visionary Leadership and an Unwavering Team
Telbix: 35 Years of Lighting Up Australia
For 35 years, Telbix has illuminated homes, offices, and public spaces across Australia with innovative designs, uncompromising quality, and exceptional value. Since its founding in 1990, this proudly Australian-owned company has grown from a bold idea into the nation’s premier wholesale lighting supplier, a shining example of what vision, resilience, and teamwork can achieve.
What began as a response to a stagnant industry has flourished into a design leader, powered by the passion and creativity of its people. From the designers who dream up trendsetting collections, to the logistics experts who ensure seamless delivery, and the customer-focused heroes who build lasting partnerships. Every milestone reflects the collective brilliance of this dedicated team, whose daily commitment turns ideas into enduring light.
Born from a Bright Idea
Thirty-five years ago, Telbix was established with a vision to bring contemporary, stylish lighting to the Australian market. At the time, European designs offered a high-end aesthetic but were often out of reach for many households. Telbix recognised an opportunity to deliver modern, quality lighting that was both accessible and suited to the Australian way of living. Our founders saw an opportunity to transform that landscape harnessing local manufacturing prowess, sourcing internationally, and nurturing a nimble, creative workforce to produce high-quality, stylish lighting at scale. This homegrown agility fuelled early growth and established a culture of ingenuity that continues to define Telbix today.
The Lugano pendant and Retro spot series (pictures above) were early triumphs — sleek, functional, and timeless. Retailers praised their durability and affordability, and customers loved how they transformed everyday rooms into inviting, illuminated spaces. It was proof that great design could be both beautiful and accessible.
Resilience Through Every Challenge
Reaching 35 years in business is a milestone few achieve and for an Australian-owned company, it’s a testament to Telbix’s strength and adaptability. Through recessions, shifting markets, and the challenges of COVID-19, Telbix has continued to shine.
While others slowed down, Telbix innovated — expanding collections, embracing new technologies, and supporting its retail network with unwavering commitment.
This resilience speaks to the brand’s enduring philosophy: good design, done well, stands the test of time. “It’s a huge effort to stay strong for 35 years especially as an Australian-owned business,” says a long-time team member. “We’ve seen so many changes, but the heart of Telbix has always been the same: our people, our passion, and our commitment to great design.”
A Collection That Continues to Grow
This growth is evident in the pace of new product development. Between 2015 and 2022, Telbix released an average of 300 new products each year. Over the past three years, that number has doubled — with more than 600 new releases annually. It’s a clear reflection of a business that is not standing still, but constantly evolving.
With demand for cohesive interior and exterior design continuing to rise, Telbix has invested heavily in expanding its range.
- Statement pendant lights
- Coordinated interior collections
- Wall, floor and table lighting
- Exterior lighting for every style of home
- Security and landscape lighting
It’s a complete lighting solution designed to meet the needs of modern Australian living.
Powered by People
At Telbix, it’s the people who make the difference. From long-serving veterans to new recruits, every voice plays a role in shaping the company’s story of creativity, collaboration, and growth.
“Being part of Telbix means being at the forefront of bringing design and market trends into Australian homes,” says Onder, Sales Manager and long-serving team member. “It’s exciting to be part of a team that shapes how people experience lighting in their everyday lives.”
For Ange from Accounts, who has been part of Telbix for many years, the culture is what sets the company apart. “Telbix feels like family. People would be surprised at how friendly and supportive the environment is — it’s what’s kept me here all this time.”
Ryan, who joined the team in 2024, shares a similar sentiment. “From day one, everyone was welcoming and genuine. I love how collaborative it is here, we work hard, but we have fun doing it.”
These reflections highlight what has always defined Telbix a shared pride, a supportive culture, and a belief that great things happen when people work together.
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Lighting Retailers Across Australia
From its headquarters in Melbourne, Telbix supplies its product range to retailers in every major region across the country, including Brisbane, Cairns, Perth, Adelaide, Hobart and Darwin, as well as metropolitan and regional areas throughout Victoria and New South Wales.
This extensive distribution network ensures retailers have consistent access to new releases, proven favourites and dependable stock availability, supporting the continued growth of the Telbix brand nationwide.
Gratitude to Our Retail Partners
Telbix’s journey would not be possible without the support of its loyal retail network. Our wholesalers have played a pivotal role in shaping who we are today, championing our products, believing in our vision, and growing alongside us. Their trust and partnership have allowed Telbix to innovate, expand, and continue bringing new designs to market year after year. We thank them wholeheartedly for being part of this journey, and for their continued support as we move into the next chapter.
Lighting the Future
As technology and design continue to evolve, so does Telbix. From pioneering LED integrations to embracing sustainable materials and smart lighting, the company remains focused on innovation that enhances the way Australians live.
The future is bright with a vision to continue creating lighting that inspires and endures, pushing boundaries in eco-conscious design and smart integrations while staying true to its local roots.
“What excites me most is how Telbix keeps pushing boundaries,” adds Onder. “The pace of change in lighting is fast, and I know we’ll stay ahead — bringing even more unique and innovative products to market.”
Farbon Collection
The Farbon Collection brings a fresh take on mid-century modern design. With subtle curves, clean lines and a playful edge, it captures that classic, easy-going style. Available in black, white or multi-colour, each piece includes a brass matt flexi-arm for adjustable, directional light.
Felton Collection
The Felton Collection brings modern elegance and effortless versatility to any space. With interchangeable shades and a choice of sleek black or antique gold bases, each piece can be tailored to suit your style. Refined, customisable and beautifully crafted — Felton makes a statement in every setting.
Siedel Collection
The Siedel Collection brings French Provincial charm and vintage elegance to any interior. Finished in warm copper, it’s available in wall lights and pendants, with the option to include or remove shades for a tailored look. Timeless, refined and flexible in design, Siedel complements both classic and contemporary spaces.
Legacy That Shines
After 35 years, one thing remains constant - the people and passion that fuel Telbix’s glow.
Supportive. Collaborative. Evolving.
These are the words the team uses to describe Telbix today the same spirit that launched the company back in 1990. Whether designing new collections, supporting retail partners, or brightening homes across Australia, Telbix continues to do what it does best: create lighting that connects people to their spaces and stands the test of time.
Here’s to 35 years of lighting up Australia and to the next chapter of design, innovation, and teamwork that will keep Telbix shining for generations to come.